The service we provide comprises:
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Researching to locate and purchase the data on the demand, and the growth in demand, for your product in all countries; |
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Extracting the data - which we continuously update - that describe the characteristics of each country in which your product is consumed, such as the economy, cultural difference, risk, etc.; |
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Assessing your organisation's international preferences and capabilities by collecting and analysing information from each of your functional specialists and managers who will be significantly involved with further internationalising the product; |
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Undertaking the data entry, statistical manipulation and results interpretation; |
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Preparation of the report listing the best markets for your organisation and product, hierarchied by attractiveness. Best is based on market potential, adjusted for your organisation's particular capabilities and preferences. You also receive a crisp report on the key features of each of the top five markets in which you do not presently operate. There is also information on the matters you will find easy and difficult in each of the top markets - your strengths and weaknesses in the top five. The material in this report is what is of key interest to you; |
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Delivering a presentation at your premises to brief your Board or other management group. That presentation describes the level of attractiveness of the top five markets in which you do not presently operate, will indicate the level of effort that you will need to expend to successfully enter each, transmit to you any additional messages embedded in the data, and allow you to ask questions about the work. |
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Total cycle time is approximately two months - in addition to state government grant pre-approval time if applicable. (We have approximately one person-month of work to do, and lags in responses typically add another month.)
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The benefits to you of systematic country selection are:
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a higher revenue country is likely to be selected (because all countries which consume the product are assessed); |
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costs are minimised (because country attributes of economy, business culture, etc. are maximised, then matched with your capabilities and values); and |
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risks are minimised - so that the likelihood of market entry failure is reduced. |
 Screening is a specialist task which most businesses should delegate. It involves the sourcing of quality data, statistical processes to manipulate and treat the 10,000 datum which describe the countries and your organisation, and the marketing, economic and psychological knowledge needed to interpret the results. Few have that knowledge. Economies of scale mean that few can justify developing the expertise or maintaining the data required to undertake market screening.
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Download International Market Selection's brochure
Click here to download the Global market screening PDF brochure (2.17MB - requires the free Acrobat Reader®)
Ring, e-mail or fax us to discuss what is involved in screening the world’s markets for your organisation’s product. Alternatively, how to allocate your marketing budget across your existing portfolio of countries.
We can help you allocate your effort to generate maximum rewards.
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