About us at International Market Selection

What we do

We are a specialist research and analysis house. We have cross-disciplinary expertise in the statistical, marketing, economic and psychological areas required to conduct international market screening.

Who we are

Our principal consultant is Dr Richard Gould. His interest in international selection began a decade ago, derived from his experiences as a trade commissioner (Australian Trade Commission 1986 - 94). After becoming an academic (Senior Lecturer in Marketing at Deakin University, 1994 - 97), he undertook doctoral research on market screening, then joined our research group.

Group seminars

We regularly provide seminars about market selection to groups interested in international marketing. The Microsoft® PowerPoint® presentation generally takes around 30 minutes plus question time. We also have a one hour version. If you would like us to present a seminar to your group, please contact us.

Click here to download the International market screening PDF brochure (2.17MB - requires the free Acrobat Reader®)

Ring, e-mail or fax us to discuss what is involved in screening the world’s markets for your organisation’s product. Alternatively, how to allocate your marketing budget across your existing portfolio of countries.

We can help you allocate your effort to generate maximum rewards.